Conceived in the land of royals and riches, Silver Centrre is a 4th generation traditional and contemporary jewellery manufacturing company. Established in 1897 in Jaipur, it is owned and operated by the kin of Seth Kistoor Chand Boochra, also known as the ‘Silver King of India.’
A pioneer in manufacturing handcrafted jewellery, Silver Centrre is equipped with the latest state-of-the-art technology and manufactures rare metal jewellery studded with precious and semi-precious gemstones and handmade paintings. The company has a distinctive collection of 20,000 priceless dyes and thappa, with which they produce more than 10,000 unique designs every year.
Currently, the enterprise operates 3 factories and has multiple design studios wherein 2000 employees work tirelessly to ensure the highest quality of work. Additionally, the company also runs 45 stores across the globe and its products are available for purchase online on their official website.
A true-to-the-name family-run business, Silver Centrre has evolved through the ages. In 1960, the visionary Lalit Kumar Boochra, son of Seth Kistoor Chand Boochra, took over the business and set up multiple factories in Jaipur and across India for the manufacturing and production of jewellery. Under his guidance, the company received many awards throughout the years for maintaining the highest and purest quality of gold and silver in all its jewellery.
An astute businessman, Mr. Boochra even started the trend of exporting jewellery to many countries around the world such as Japan, Hong Kong, USA, Uzbekistan, Russia and more, by the 1970s. Following in his footsteps, Silver Centrre presently exports to more than 150 countries in the world and is a government-recognised export house.
A favourite amongst many celebrities, politicians, industrialists and royal family members, the company boasts an impressive clientele. In 1961, Her Majesty Queen Elizabeth II of England awarded Mr. Boochra a token of appreciation for his work in the field of Arts and Culture. Similarly, in 1963, John F. Kennedy, the 35th President of the United States of America on his visit to India, graced Silver Centrre and gave Mr. Boochra a token of appreciation for his work for the same.
A trailblazer in its avenue, Silver Centrre has showcased its collections at various prestigious trade shows, exhibitions and fairs in countries such as Japan, USA and Italy in addition to India. The company has also been endorsed by government and handicraft emporiums, national museums, cottage emporiums and the crafts council for manufacturing jewellery that is authentic and of utmost purity and quality. For this reason, they have been declared ‘heirloom jewellers’ and their creations can be passed down various generations.
Moreover, the company is the first choice for many big-name retailers, retail brands, chain stores, boutique owners, designers and jewellers for their jewellery production needs as Silver Centrre has built its place and trust in producing the highest quality of jewellery that is crafted to perfection with utmost precision.
The company’s design language features inspirations from India’s culture, heritage and luxury elements. The various tribes of India, Rajput components, Mughal-era depictions and south Indian temples play an important part in its design method and creation as well. Furthermore, the Silver Centrre team have travelled extensively to the interiors of various parts of India to places such as Rajasthan, Gujarat, Madhya Pradesh, Uttar Pradesh, Kashmir, Tamil Nadu, Orissa, Karnataka, Andhra Pradesh, Assam and more, to research and master their design sense and craft. From this endeavour, they bought back with them master craftsmen and artisans, all of whom are now an integral part of the company’s manufacturing process. Techniques such as filigree, meenakari, thappa, piroi, inlay work, glasswork, dye etc. are just some methods used to create jewellery for the brand.
As the last decade of the millennium set in, Silver Centrre introduced a new design language which was widely applauded.
Silver Centrre has reached great heights and established multitudes of factories and stores and even reached many more artisans across the country than ever before.
A family of creative and business minds, Silver Centrre is an enterprise run by the guidance and blessings of its forefathers. The venture which started as a bullion trading company in the late 1800s has been passed down across generations to create what is today, one of the most recognised and largest jewellery manufacturing companies in India.